Selling Process

The most important part of the research phase of the selling process is establishing the correct marketing price for your home. To establish this our agents require a personal visit to your home to document the features, fixtures, fittings, flow, layout, accommodation, and specifications on offer. We use this meeting to get to know our sellers better, understand their timelines and to introduce ourselves face to face. People do business with people they know; we want you to feel comfortable with who you are essentially “employing” to sell your largest asset. Feel free to ask the difficult questions and let us put your mind at ease.

An overvalued home will sit on the market without traction. The longer it sits there the more potential purchasers will dismiss it without requesting a viewing. Time on the market is NOT a seller's friend! While an undervalued home will attract multiple purchasers and possibly a bidding war, it will result in a seller feeling the loss of an asset sold for less than its current worth. An agent needs to “hit the nail on the head” with pricing, to go to market at a value that generates interest while opening the door for negotiation to achieve the best possible price for the seller in the shortest possible timeframe.

At Property Vine Cape Town, we pride ourselves in our due diligence process and knowledge of the market to ensure we present an evaluation with area statistics and pricing guidelines to give you the right information to make the hard decisions when it comes to pricing your home. Knowledge is power. We are here to guide you but ultimately, you are the decision maker.

The first time a purchaser views your home is online, whether in the form of Property24, a direct email, a digital brochure or on social media. First impressions must be the best impressions! Therefore, professional photography is of utmost importance and we have aligned ourselves with a handful of incredible photographers to work their magic to display your home in the best possible light at the most desirable angles giving us images that attract our target audience. Professional photography is a non-negotiable box to tick!

Time is of the essence - and our photographers know that! Timing is everything when it comes to a Real Estate listing launch! We know our sellers are itching to get going once they have made the decision to sell so our photographers work day and night to get us those images to us within 24 hours. We are a young, tech savvy company utilising the power we have at our fingertips. Ready - Set - Go!

When your property goes live on Property24, our database of buyers get notified of the new listing via email and/or WhatsApp, our social media posts start to gain traction and the viewing requests begin to flow in. We know having buyers traipsing in and out of your home can be a tiresome process, so we endeavour to group our viewings together to minimize the impact on our sellers. We do everything in our ability to respect our seller's privacy while accommodating our potential purchasers with available viewing times, we appreciate our sellers keeping their properties show ready to create the best impression when our purchasers view for the first time. However, we also understand that houses are lived in and cannot always be 100% perfect.

As we pride ourselves in our communication, after every viewing we send our sellers feedback as to how the viewing went and any commentary received from our purchasers. This ensures our sellers are always kept in the loop, they always know our progress and feel part of the process.

Ensuring the Terms and Conditions are “water tight” is integral in ensuring a smooth transfer and registration process. Getting pen to paper is the first step in buyer commitment, making the process as simple and flawless as possible is the key to staying in control. When possible, we try and meet with both our buyers and sellers in person to clarify offer details, however this is not always possible for various reasons. We have had many successful sales coordinated via correspondence; this is due to the detail we put in to our communication.

Once we have all our "i's dotted and t's crossed" we present the written offer to our sellers. This begins the negotiation process with the end goal of finding mutual ground to move forward with a happy client on both sides. Our main aim is to achieve an end value (or higher) within the range quoted to the seller at the evaluation stage.

Although the purchaser fits the bill, it is the seller's prerogative to which Conveyancing Attorney to appoint to see to the transfer and registration process. The attorney sees to many aspects of the transfer namely but not limited to:

• Requesting of the deposit,
• Request guarantees for the balance of the purchase price,
• Apply for bond cancellation figures and issues instructions,
• Requesting a copy of the Title Deed,
• Requesting FICA from both parties,
• Applying for and obtaining Transfer Duty Certificate,
• Applying for Rates Clearance figures and thereafter obtaining Rates Clearance Certificate,
• Drafting of and signing all transfer documents with both seller and purchaser,
• Lodgement in the Deeds office and finally… Registration and delivery of the Deeds.

After more than a decade in the Real Estate industry, we only partner with the best Conveyancing Attorneys in Cape Town and that is undoubtedly GB Law https://gblaw.capetown - A boutique law firm focusing on personal client service delivery. We vouch for this firm repeatedly! They make all parties lives easier by always going that extra mile to ensure our clients are communicated with, target dates are met and clients are always one hundred percent satisfied. Every Thursday an update email is sent out to our clients providing them with a detailed summary of what has already been achieved to date as well as what is still required prior to Transfer, this keeps all parties equally informed and ensures a smooth registration process from start to finish.

Once the buyers deposit is paid (tick the box), bond is approved (tick the box), house is sold (if applicable) (tick the box) or any other suspensive condition has been fulfilled we can now move forward with the transfer. We have incredible Bond Originators at our finger tips, ready and waiting to assist you by being your one stop shop, personal bank communicator.

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It is the seller's responsibility to ensure all compliance matters are met and to obtain Compliance Certificates for the following:

• Electrical
• Water
• Borer Beetle Infestation
• Gas (if applicable)
• Electric Fence (if applicable)

We recommend BEICO as a company to carry out compliance, they are cost-effective in comparison to their competition, their communication is impeccable and they have been extremely helpful with all our clients throughout the years.

The final stretch! All boxes have been ticked; the conveyancing attorneys arrange for a simultaneous lodgement alongside the bond cancellation attorneys as well as the new bond registration attorneys for all documents to register at the same time. The Deeds Office allocate a bar code for tracking purposes and the examination process takes between 10-15 working days before the deeds will come up for registration in the prep room. Once on prep the attorney has 5 working days to hand the Deeds in for registration.

D-DAY. The day has finally come to handover the keys from one family to another. Often a difficult time for sellers as they say goodbye to the home they have created many memories in, but an extremely exciting one for the purchasers as they embark on the beginning of their next journey. We love to make this process as simple and enjoyable as possible.

If you are a seller, please ensure that the house is handed over in the condition you would want to receive it. Furthermore, to make a note of any details/instructions about the property that would be helpful to the new owners settling in transition. For example, alarm/ security codes, instructions for security system, remotes, pool operating, appliances, boreholes, irrigation system, off the grid power; other helpful notes would be the location of the stopcock and water meter/any other emergency shut off values; any tricks about the property that you have learnt over time that might be helpful. Please add the new owners to any area/ street/ complex community whatsapp groups so they can be a part of the community you helped create.