SOLE MANDATE:

PROS:
•    One agent controls all the buyers getting them to compete for price, rather than the agents competing with one another to bring any offer to secure the sale.
•    Sellers only deal with one company/ agent organising viewings rather than multiple parties requesting access continually making the selling process more controlled.
•    If one agent is receiving all the enquiries they can bunch viewing times back-to-back rather than multiple agents requesting access at different time slots.
•    Streamlined communication with one company making it easier for sellers to stay updated on progress with securing an offer.
•    Buyers see it is only listed with 1 agent making it an exclusive listing. 
•    Stronger marketing commitment from agency as they are motivated to invest time and resources into marketing a sole mandate.
•    Reduced risk of market over exposure.
•    Overall sole mandate results in a more efficient and controlled sales process, potentially leading to a faster sale and better price.

CONS:
•    Appointed sole agent doesn't do a good job and sellers are locked into a mandate duration with no forward movement – make sure to choose an agent with a strong track record, buyer database, good reputation and ethics. 
•    Longer sale period if unsuccessful - what leads to success is pricing property correctly.
•    Reduced flexibility for sellers if they are unhappy with agent’s performance – choose an agent with a willingness to be flexible in approach. 

DUAL MANDATE:

PROS:
•    Perception that the sellers have access to a wider range of purchasers.
•    Competitive motivation - agents can push each other to work harder to get the sale.
•    Diversified marketing approaches - your property may benefit from varied promotional efforts.

CONS:
•    Agents compete to get the sale over the line rather than getting the best price for the seller.
•    Sellers have to deal with multiple people messaging for access, viewing at different times and conflicting feedback making the process disorganised and uncontrollable.
•    Agents may be less motivated to invest budget for marketing.